Food truck business plan
Plan your food truck section by section — menu, pitches, permits and numbers — and download a clean plan. Free, in your browser, no sign-up.
A food truck lives or dies on location, speed of service and tight costs. The prompts below are tailored for a mobile food business.
Tips for a plan that convinces
- Secure your pitches and permits early — they make or break the plan.
- Design a menu you can cook fast and consistently.
- Track cost per portion and your busiest hours.
Food truck start-up costs
The biggest item is usually the truck itself. Also plan for:
- Conversion, kitchen equipment and a generator or power hook-up
- Branding and wrap
- Pitch and event fees
- Opening stock and packaging
- Insurance for the truck and equipment
- Working capital for the months outside festival season
Permits and pitches
A food truck usually needs permission per location: a street trading licence or pitch agreement with the council for a regular spot, or an agreement with the organiser for events and festivals. You also register as a food business and follow food hygiene rules. In the US, cities often require a mobile food vendor permit and a health inspection.
Explain in your plan which locations you will use and how secure they are: for a lender that is often the most important question.
Key figures your plan needs
- Average price and number of sales per day
- Trading days per month, per season
- Cost per pitch or event (fee or share of sales)
- Ingredient cost per dish
- Break-even per trading day
More business plan templates
Frequently asked questions
What should a food truck business plan cover?
Your menu and pricing, the pitches and events you target, operations (truck, commissary, permits, route), the team, and a financial plan with the truck cost and daily covers.
Is it free?
Yes, entirely in your browser with no account.